Norman Pattiz’s Podcastone is Officially The Most Effective of All Advertising Channels

Pre-campaign and post-campaign advertising tests that were ran by Edison Research last year showed that PodcastOne is a highly effective advert channel. The research company was hired by PodcastOne to conduct the first-of-its-kind research that was aimed at assessing whether or not its adverts affected the clients’ awareness, propensity to purchase, and perception of products. At the end of the study, Edison Research VP of Strategy, Mr. Tom Webster, presented the findings to PodcastOne early this year. The findings were then made public in February this year by Norman Pattiz- PodcastOne’s executive chairman.

 

The research commenced in mid-2016 and ran all the way to the end of the year. In order to capture the exact results and to eliminate any possible shred of doubt, the research firm ran three separate studies using the same research methodology in all the three. In the end, a comparison and assessment of the same was done.

 

The Research Methodology

 

For its sample during the study, Edison Research picked five brands from five different industries. The five brands had different levels of consumer awareness; some were well known while others were relatively new in their respective industries. For each of the brands, advertisements were run on PodcastOne to ensure that the necessary airtime to gain popularity within the network’s audience.

 

In each of the three studies, three steps were undertaken. The first step involved the conduction of a pre-campaign study that examined how well the audience understood each of the brands. The clients were asked to describe their acceptance levels of each brand, whether or not they were willing to purchase products from the brands, and also what they thought about the brands. The second step involved the running of ads for each brand. After getting enough airtime, Edinson Research went back for the third and final step when it conducted a post-campaign study. This study sought to know whether there was any difference between pre and post-campaign results.

 

Unsurprisingly, the post-campaign results showed massive improvements from the pre-campaign study. Some products saw their approval rating improve by over ten times. Others increased by 70 percent, with the least recorded improvement rate being 4 percent. Most of the respondents reported that they were ready to buy products they previously would not have purchased.

 

 

About Norman Pattiz

 

Norman Pattiz is a renowned media and ads mogul. Besides PodcastOne, he was behind the establishment and growth of other podcasts such as Westwood One. He has a history of working with some highly reputable media outlets such as the NBC radio networks and CNN radio. Pattiz has been in the broadcasting space for over 40 years.

 

Visit http://normanpattiz.com/ to learn more.

Dr. Imran Haque offers Services in Asheboro and Ramseur

Dr. Imran Haque offers services in Asheboro and Ramseur, North Carolina. His practice is called Horizon Internal Medicine, which serves Asheboro, Ramseur, and the nearby areas of North Carolina.

 

Dr. Imran Haque is highly qualified and expertly trained. He studied medicine at University of Virginia’s Internal Medicine Roanoke-Salem Program. He’s been highly respected in his field for over fifteen years.

 

Among the services that Dr. Imran Haque offers are diabetes and weight management. Many Americans suffer from diabetes or weight-related problems. Dr. Haque can consult with his patients about how to manage diabetes or weight.

 

He also offers services to help his patients look and feel better. These include 360 resurfacing, laser hair removal, Venus body contouring, Botox, and dermal fillers. He is one of the leading experts in 360 resurfacing in the area. This is a technique that uses intense pulsing light to rejuvenate the skin on the face, neck, and chest, reversing the signs of aging. Horizon Internal Medicine’s state-of-the-art practice has all of the tools necessary to make patients look and feel younger.

 

In addition, he is a primary care physician. This means that he is able to provide annual checkups, diagnose common illnesses and ailments, and specialist referrals. If these routine services require laboratory results or ultrasounds, they can be done at Horizon Internal Medicine.

 

Dr. Imran Haque cares about his patients and regularly receives 5-star reviews on his website. He has built trust with his patient clientele, who rely on his service in Asheboro and Ramseur. Because of his expertise with 360 contouring and diabetes management, he is a great asset to the area.

 

Horizon Internal Medicine also accepts most major forms of insurance, including Aetna, Cigna, and BlueCross BlueShield. These major insurance companies cover most of the patients located in the Asheboro and Ramseur areas.

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