Choosing a new item of clothing can be difficult but the lifestyle quiz and structure of Fabletics is changing the way we all choose our clothes and live an active lifestyle. Completing the lifestyle quiz from Fabletics is one of the simplest ways of making a start in living in a healthier way or sets out to improve the way individuals feel as they relax or complete their regular exercise routine. The algorithms used by Fabletics provide each member with their own personal shopper choosing the leggings and active clothing which reflect their own lifestyle make it simple to find clothing reflecting the busy lifestyle of any individual and give the company a headstart in taking on Amazon.
Since the shift towards Online retailing began in the 1990s, Amazon has held a dominant position in the fashion retailing sector with a consistent level of 20 percent market share at all times of the year. However, TechStyle founders, Adam Goldenberg and Don Ressler began Fabletics with an eye on overcoming the dominance of Amazon and made an impact by denting the 20 percent market share of the retail giant. Fabletics has been seeking new areas of growth across the athleticwear sector of the retail industry which has seen significant growth since it was launched in 2015 with sales revenues reaching more than $200 million.
The dominance of Amazon has been at the heart of the business plan established by the leaders of the TechStyle Group when they were planning a new athleticwear company was to use a reverse showrooming technique to develop the company along with the image of Kate Hudson as the top brand ambassador. Opening a range of new physical brick and mortar stores has allowed the brand to take advantage of the many different options open to customers to explore the clothing available and purchase items other than those recommended for them by the algorithms of Fabletics.
Much of the success of the Fabletics brand has been credited to the impressive way Kate Hudson has explored the business world surrounding the brand. Still one of the most successful actresses in Hollywood, Kate Hudson has learned about budgeting and marketing strategies to remain up to date on the latest advances in the brand; Kaye Hudson also plays a major role in the development of a dedicated marketing plan involving the use of her own social media presence as a Fabletics advertising tool.