How Richard Liu Qiangdong Dug Deep To Save Jingdong

 

There are many qualities that make great leaders. Showing courage and remaining optimistic while facing tragedy, more often than not, distinguishes great leaders from ordinary leaders.

Richard Liu Qiangdong, founder and CEO of China’s largest retailer, JD.com, is one of the bespoke executives in China and also all over the globe. Liu Qiangdong is exceptionally optimistic, futuristic, ambitious and highly driven. For Richard Liu Qiangdong, every day is day one; another opportunity to make a positive difference in society and also in the business world. Jingdong is the culmination of Richard Liu’s years of hard work and persistence.

As Richard Liu Qiangdong said in an interview at the World Economic Forum, JD.com is massively successful today because of the inceptive sweat capital he put into the company. As Richard Liu says, he may have started Jingdong if only to afford his grandmother’s medication, but as his venture snowballed and took shape, he recognized the potential of his then 12-store business. He started one store in 1998 in which he sold computer parts and magneto-optical products before growing his venture to 12 stores based in the city of Beijing.

Richard Liu was doing decent business, until a SARS outbreak would, in 2003, threaten to bring his empire down. Upon the outbreak of the lethargic virus, Liu Qiangdong was forced to close his 12 stores because it was impossible for employees and customers to interact without being at risk of catching the virus.

This was Liu’s watershed moment, and he was faced with the ugly possibility of having to wind up his business or think of something counter-intuitive. As many great leaders do in a time of crisis, Liu Qiangdong, summoned his managers to find a way around the challenge at hand. The meeting was largely productive, and the result was the birth of an idea that would make Richard Liu a billionaire in the future. The idea of taking the premise fully online and selling the items via the internet. View Related Info Here.

Richard Liu Qiangdong ran with the idea, and the by-product of the idea is a $ 57 billion e-commerce empire, JD.com. This has not only made Liu Qiangdong one of the richest persons in China with a net worth of $11 billion, but also an influential figure in China’s modern-day business.

 

Source: https://www.crunchbase.com/person/qiagdong-liu

 

 

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