Luiz Carlos Trabuco Cappi has been affiliated with Bradesco Bank for almost 50 years. Located in Brazil, Bradesco Bank went from a one teller bank to a bank with the most branches in the country. This happened because of the genius ideas of Luiz Carlos Trabuco Cappi.
Lazaro De Mello Brandao hired Luiz Carlos Trabuco Cappi on his 16th birthday. It was then that Luiz took an interest in all areas of the bank. While being a teller, Luiz managed to go to school for philosophy, psychology, and marketing. Luiz took his knowledge and introduced amazing ideas to the Bradesco Bank marketing team. Using several of his tactics, Bradesco Bank rose to be the largest and most successful bank in Brazil.
Luiz Carlos Trabuco Cappi was promoted to oversee the marketing department. Luiz had a lot of success. He introduced the bank to new ways of promoting the bank, particularly through a thorough website. Out of nowhere, the then vice president of Bradesco Bank took a job with another bank. Luiz Carlos Trabuco Cappi was then promoted to vice president. He worked side by side with Brandao, and Luiz always remained calm and humble. The same personality he had when he was hired at 16 is the same personality he has now. This makes him stand out from everyone else employed at Bradesco Bank.
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Luiz Carlos Trabuco Cappi has been promoted again. This time, Luiz Carlos Trabuco Cappi will be the president of the bank. This came about after Lazaro De Mello Brandao decided to step down as president. Brandao is in his 90’s, and he feels he has completed his mission as president of Bradesco Bank. Brandao will now enjoy retirement and spending every day and all day with his family.
Before giving his resignation, Brandao met with the financial board which oversees all that goes on with Bradesco Bank. Brandao asked the board to please promote Luiz Carlos Trabuco Cappi to the position of president. Without haste, the financial board granted the request of Brandao and named Luiz the new president of the bank. Luiz happily accepted the promotion, and all employees of the bank believe Luiz is the right man for the job.
Luiz Carlos Trabuco Cappi now holds the position of vice president and president of Bradesco Bank. Luiz met with the financial board to discuss filling the office of vice president. The board stressed to Luiz the fact that they do not know who will be the next vice president, so he must attend to both positions for the time being. Luiz agreed to this. His only suggestion was that the board pick a current employee to be the vice president. Luiz requested this because his wants to keep the tradition of Brandao alive. Brandao would look to his bank employees before looking to the public when a high paying position was available. This assured that politics would always stay out of the bank. The board told Luiz that they would take his statement into consideration when choosing the next vice president.